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Simplot and Bluesource Forge Alliance to Serve the Carbon Market Needs of American Farmers

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October 29, 2009

BOISE, IDAHO – International food and agribusiness leader J. R. Simplot Company and leading emissions reduction project developer and offset marketer, Blue Source LLC, today announced the formation of a strategic alliance to assist American farmers interested in engaging in the carbon economy.

This alliance will support the progressive carbon programs of current agriculture and American farming operations. The two companies will help farmers identify and capture opportunities related to reducing their greenhouse gas emissions through sustainable farming practices such as reduced tillage, preservation and restoration of grassland, and nutrient management.

Simplot has served the needs of the agricultural community for decades and practices their core value of long-term sustainability across their integrated food system. Their focus on sustainable practices provides them with the commitment and experience to assist growers seeking benefits associated with sustainable farming practices. This alliance will provide growers with everything needed to capture those benefits, from collecting and managing data, to realizing revenue from carbon offset sales. The strategic alliance will utilize The Agri-Data Solution™ as the data platform to document carbon sequestration activities.

“There is significant market opportunity for high-quality offsets generated by American farmers,” said Blue Source Vice President Roger Williams. “This new alliance is allowing the great farming networks of North America to fully engage in the current carbon market, and

we will now be able to work more closely with farming operations, where substantial offsets can be identified through land management and operational initiatives.”

“Agriculture operations offer significant opportunities to reduce and contain greenhouse gas emissions and many of the farmers we work with are interested in taking advantage of the economic benefits afforded through the sale of carbon offsets,” said Terry Uhling, Simplot

Senior Vice President, General Counsel and Secretary. “This new alliance with Bluesource will help our farming communities acquire incremental sources of revenue and make continued contributions to improving our environment.”

About Simplot

The J.R. Simplot Company, a privately held agribusiness firm headquartered in Boise, Idaho, responsibly brings earth’s resources to life. The Company is committed to long-term sustainability practices, not only sustainable business operations, but from a generational

perspective. Oversight for these efforts is governed through our Sustainable Simplot program. The Company’s integrated portfolio includes farming, ranching and cattle production, food processing, mining, fertilizer manufacturing, and other enterprises related to agriculture. Simplot’s major operations are in the U.S., Canada, Mexico, Australia, New Zealand and China, with products marketed in more than 40 countries worldwide. For more information: http://www.simplot.com. For more information on The Agri-Data Solution™ visit: http://www.agridatasolution.com

About Blue Source, LLC

Bluesource offers multiple approaches for reducing, sequestering and, where practical, beneficially using greenhouse gas emissions to create environmental and economic value. We provide experience and access to capital for project development across all industries,

including the technical resources to produce high quality carbon offsets for North America’s voluntary and compliance markets, and have projects listed on all of North America’s leading public registries, including the Climate Action Reserve, the Voluntary Carbon Standard, the American Carbon Registry, and the Alberta Emissions Offset Registry. For more than 10 years, Bluesource has been a climate change solution for leading businesses and has offices in Salt Lake City, Calgary, Houston, Denver, Raleigh, San Francisco, Toronto and New York. www.bluesource.com

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